Blog

Here you get to know more about
Direct Mail Automation

Newest article

NEW BLOG POST

optilyz Direct Mail Automation Awards 2024: Fressnapf wins in the category of 'Cross-Channel-Champion'

In today’s marketing landscape, where digital channels dominate, finding cross-channel ways to reach customers is crucial. Fressnapf did just that, using an innovative, cross-channel combination of email marketing, app push and direct mail to announce an upcoming Christmas direct mail promotion. The result? A conversion rate that exceeded everyone’s expectations and was a remarkable success for the company.
READ NOW

Latest Articles

Looking for something specific? Check out the filters below!
Omni-Channel Marketing / Cross-Channel Marketing / Multi-Channel Marketing

optilyz Direct Mail Automation Awards 2024: Fressnapf wins in the category of 'Cross-Channel-Champion'

In today’s marketing landscape, where digital channels dominate, finding cross-channel ways to reach customers is crucial. Fressnapf did just that, using an innovative, cross-channel combination of email marketing, app push and direct mail to announce an upcoming Christmas direct mail promotion. The result? A conversion rate that exceeded everyone’s expectations and was a remarkable success for the company.

READ MORE
Omni-Channel Marketing / Cross-Channel Marketing / Multi-Channel Marketing

optilyz Direct Mail Automation Awards 2024: HelloFresh wins in the category 'International Growth'

This also applies to the company’s direct mail automation strategy: HelloFresh used to send postal mailings without a marketing cloud and could only personalise its advertising and tailor it to all channels with a great deal of manual effort. The solution: With optilyz.

READ MORE
Omni-Channel Marketing / Cross-Channel Marketing / Multi-Channel Marketing

optilyz Direct Mail Automation Awards 2024: Golf-House wins in the category 'Creative Concept'

Golf House understands that tomorrow's customers will shop in an even more hybrid way, utilizing both sales channels equally. That’s why the company has been focusing on omnichannel strategies for many years, seamlessly connecting online and offline approaches. Read more here!

READ MORE
Omni-Channel Marketing / Cross-Channel Marketing / Multi-Channel Marketing

optilyz Direct Mail Automation Awards 2024: Palmers wins in the category 'Rising Star'

Stagnation – a foreign concept for Palmers. This is also evident in their approach to Direct Mail Automation and Salesforce cloud integration. The team can now automatically plan and send direct mail tailored to the needs of both the company and its customers.

READ MORE
Omni-Channel Marketing / Cross-Channel Marketing / Multi-Channel Marketing

optilyz Direct Mail Automation Awards 2024: congstar wins in the category 'ROI Leader'

congstar wins the "ROI Leader" category for good reasons – successful Black Friday campaigns, excellent collaboration, innovative approaches, and advanced tracking earned the company this award. Read more here.

READ MORE
Omni-Channel Marketing / Cross-Channel Marketing / Multi-Channel Marketing

Why Direct Mail is more climate-friendly than you might think

Seasonal mass mailings are neither customer-centric nor sustainable or particularly profitable. Just like digital channels, print advertising must also be tailored to the individual customer journey to achieve success.

READ MORE
ROI

Use of Direct Mailings along the digital customer journey

Seasonal mass mailings are neither customer-centric nor sustainable nor particularly profitable. As with digital channels, print advertising must also be aligned with the individual customer journey to achieve success.

READ MORE
ROI

GDPR compliant: Direct Mail still do not require an opt-in

https://optilyz.com/opt-blog/gdpr-compliant-postal-mailings-still-do-not-require-an-opt-in/

READ MORE
Omni-Channel Marketing / Cross-Channel Marketing / Multi-Channel Marketing

Integrate optilyz into Salesforce: Send print mailings directly from the marketing cloud!

You’re not a Salesforce customer but still want high conversion rates? No problem! Our software easily integrates with all common campaign management tools, marketing clouds, or CRM systems through a standard interface.

READ MORE
Segmentation

The future of Direct Mail advertising: What is Programmatic Print?

At the mention of innovative marketing, you probably think of digital channels such as social media or email. The online marketing industry has evolved a lot over the past decade, while print seems to have stood still. But actually, the reality is quite different: The traditional print market has adapted to this new world and introduced innovative approaches like Programmatic Print. In fact, there are many reasons why print advertising is now more relevant than ever for modern retail and e-commerce businesses. But how can this technology become a true marketing secret weapon?

READ MORE
Omni-Channel Marketing / Cross-Channel Marketing / Multi-Channel Marketing

Guest article: To whom may I send advertising by email or post? Opt-in for emails vs. opt-out for Direct Mail

Many would say that the era of postal advertising is over. The battle seems to be won, but that would be a big mistake. While email advertising has become an effective channel for grabbing customers' and prospects' attention and boosting sales, print advertising is far from outdated.

READ MORE
Omni-Channel Marketing / Cross-Channel Marketing / Multi-Channel Marketing

Outdated & ineffective? Are you kidding? Uplift your conversion rates with Direct Mail

Outdated and ineffective – not at all: In a hyper-digitalized world, where brochures, flyers, and the like are increasingly fading into the background, it may seem paradoxical to many companies that direct mail automation (the postal delivery of self-mailers, letters, and postcards) is gaining relevance as a performance channel.

READ MORE
ROI

Direct Mail Potential Analysis: How to increase your conversion rate‍

Benchmark your untapped revenue potential and learn how you can increase your revenue through successful direct mail campaigns.

READ MORE
ROI

Formal requirements when designing your letters and postcards

The following article summarizes the most important formal requirements so that your letters and postcards can be printed, personalized and sent smoothly. Failure to comply with these requirements may result in increased printing and postage costs. A distinction is made between the front and back of postcards.

READ MORE
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Ready to get started?

You want to know more about the optilyz software and your options with direct mail automation?

Fill out our form and we reach out to you soon.

You can view the privacy policy here.
Thank you for sending us the message. We will get in touch with you as soon as possible!
Oops! Something went wrong while submitting the form.

Oder schreib uns eine E-Mail:

info@optilyz.com