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optilyz Direct Mail Automation Awards 2025: ROI Leader – Congratulations, Bergzeit!
When persistence and data-driven optimization pay off: bergzeit impressively demonstrates the potential of Direct Mail.
Our annual awards celebrate outstanding direct mail campaigns that have thrilled us through exceptional concepts, execution, or performance. After the creative minds and cross-channel champions, we now turn our attention to a discipline that is crucial in modern marketing: Return on Investment (ROI). And in this category, one company shines particularly brightly: Bergzeit.
Who is Bergzeit?
Bergzeit is more than just an online shop for mountain sports equipment and outdoor apparel. It's a platform for everyone who loves adventure in the mountains and in nature. With a comprehensive range, in-depth expertise, and a strong community bond, bergzeit inspires its customers to new experiences and equips them optimally for them. Their commitment to quality and performance applies not only to their products but also to their marketing activities.
What defines the "ROI Leader" Award?
In this category, we highlight a company that has taken a meticulous and data-driven approach to automating direct mail campaigns. It's not just about effortlessly tracking and managing numbers & data, but also about demonstrably achieving a positive return on investment. The "ROI Leader" stands for strategic excellence, consistent testing, and the ability to turn even initially unconvincing results into a complete success.
Why Bergzeit Won
Bergzeit deeply impressed us with their approach to optimizing their birthday campaign. Sometimes, it pays not to give up – and their birthday mailing is the best proof of that.
- The Starting Point: In 2022, Bergzeit first tested automated birthday letters. However, the results were not convincing at the time, and the case was initially shelved. But Bergzeit wasn't ready to settle for that.
- Strategic Reorientation in 2024: Instead of giving up, Bergzeit strategically optimized the concept:
- Target group segmentation was refined.
- Format & design were revised.
- Communication was made more emotional.
- The incentive was chosen to be more attractive.
- The Impressive Effect: Through continuous testing and targeted optimizations, Bergzeit unleashed the full potential of their birthday mailing. What was once an underestimated test run evolved into a top performer among their print mailings and print automations.
The numbers speak for themselves:
- Conversion Rate (Redemption Rate): approx. 7.5%
- ROAS (Return on Advertising Spend): approx. 19
With impressive persistence and data-driven testing, Bergzeit has proven that even an initially unsuccessful concept can lead to success – if one is willing to turn the right screws. For us, this case is a true success story that shows that print mailings are a powerful tool for achieving measurable ROI.
Want to implement direct mail yourself? Let’s explore how to get the most out of print for your marketing strategy. Book a meeting here.
