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optilyz Direct Mail Automation Awards 2025: International Growth – Congratulations, Seidensticker!
Boundlessly Successful: Seidensticker Expands with Strategic Direct Mail and Precise Planning.
Our annual awards celebrate outstanding direct mail campaigns that have thrilled us through exceptional concepts, execution, or performance. After the Rising Stars, ROI Leaders, and Cross-Channel Champions, we now turn our attention to a category that highlights global thinking in marketing: International Growth. In this discipline, a traditional company has impressed us with its clever strategic planning and impactful expansion across countries: Seidensticker.
Who is Seidensticker?
Seidensticker is a name that has stood for the highest quality and style in shirt and blouse fashion for decades. As a family-owned company with a long history of craftsmanship and innovation, Seidensticker has evolved into one of the most renowned brands in business and casual wear. Their products are synonymous with fit, comfort, and durability. This commitment to excellence is also reflected in their international marketing strategy.
What defines the "International Growth" Award?
The "International Growth" Award recognizes companies that have demonstrated remarkable motivation to expand their influence on a global scale. We honor clever strategic planning and impactful expansion across multiple countries and regions. It's about how intelligently and adaptably direct mail is used to address local needs, increase brand awareness, and ultimately boost sales across national borders. We are looking for strategies that prove print is a powerful tool even in a global context.
Why Seidensticker Won
Seidensticker convinced us with its targeted and highly successful expansion into Switzerland and Austria. Their recent direct mail initiatives are a prime example of strategic international growth:
- Remarkable Motivation for Global Expansion: Seidensticker consciously identified the German-speaking markets of Switzerland (CH) and Austria (AT) as important milestones in their growth and approached them with great commitment.
- Clever Strategic Planning: The direct mail campaigns sent were specifically adapted to the needs and preferences of the local customer base in these countries. This included:
- Personalized Messaging: Direct and relevant communication that resonated with recipients.
- Appealing Design: Visually high-quality mailings that did justice to Seidensticker's brand aesthetic.
- Exclusive Offers: Special incentives that piqued curiosity and motivated action.
- Impactful Expansion: The results speak for themselves. Seidensticker not only significantly increased brand awareness but also substantially boosted sales in these markets. The campaigns achieved an above-average response rate.
The combination of strategic planning, precise audience focus, and innovative concepts allowed Seidensticker to quickly gain a foothold in the target markets and further expand its position. Seidensticker has impressively demonstrated that direct mail is an invaluable tool for international growth and underscores a company's ability to successfully adapt to local markets.
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