Integrate Direct Mail effortlessly into your customer journey

Use optilyz to make letters, postcards & selfmailer an integral part of your personalised cross-channel marketing.

How optilyz works

Our software can be integrated seamlessly into your marketing cloud. Based on your data you can select the right customer group, choose the right time for your print campaign and send out highly personalised Direct Mail.

Integration Partners

Salesforce

Salesforce helps you boost your marketing campaigns and optimize the channel performances including email, web or Direct Mail.

Emarsys

The emarsys platform provides you agility, rapid optimisation, personalised experiences and effective loyalty strategies for authentic relationships.

Bloomreach

Bloomreach enables you to create, automate and measure tailored customer experiences along the customer journey in one platform.

Dymatrix

With Dymatrix, you can achieve cross-channel personalisation through powerful customer data and multi-channel automation.

Spotler

Spotler offers user-friendly marketing software that centralizes customer data, enables personalized messaging across all channels, and supports greater success in less time with insightful reports.

Braze

braze enables you to create customer-centric, cross-channel interactions that are data-driven and drive growth.

Mapp

mapp helps you make your data available to implement, execute and analyse cross-channel marketing activities.

Klaviyo

With klaviyo, you can maximise the performance of your campaigns, track clicks for strategy optimisation and consolidate channels.

BSI

With bsi, you rely on personalisation and increased interaction rates across all channels including direct mail.

Apteco

The multi-channel marketing platform Apteco helps you get insights from all your data sources and turn them into actionable insights.

Oracle

With Oracle you energise marketing and sales with synchronised campaigns and nurture your leads along the buyer’s journey.

Adobe Experience Cloud

Adobe Experience Cloud enables you to effortlessly leverage customer data for personalised campaigns and optimize marketing activities across all channels.

HubSpot

With HubSpot, you benefit from automated contact management and seamless interactions. This enables personalisation and increases your growth.

MoEngage

MoEngage is an insights-led Customer Engagement platform for consumer brands, that empowers marketers and product owners with AI-driven insights to create omnichannel experiences that consumers love.

maileon

Maileon is your partner for modern e-mail marketing and automation in Germany. Thanks to its exciting AI functions, intuitive newsletter creation and versatile automation options, Maileon is the ideal solution for sustainable success.

Insider

The end-to-end platform with an integrated CDP to fuel journey orchestration across the widest set of channels to deliver experiences as unique as each customer – with the fastest ROI, higher efficiency, and better results.

Marcel Lamers

Head of Channels EMEA, bloomreach

“Our collaboration opens endless possibilities in creating personalized and data-driven marketing experiences. Seamlessly engaging across channels, we prioritize a customer-centric approach, ensuring every interaction leaves a lasting impact.”

Francis Benedikt Jehser

form. VP Sales, CrossEngage

“Together we empower companies to unlock the full potential of data-driven print advertising and targeted marketing to create meaningful, long-term connections with their customers.”

Marissa Fuchs

Tech Partnerships Lead DACH & CEE, braze

“Our collaboratiob opens endless possibilities in creating personalized and data-driven marketing experiences. Seamless engaging across channels, we prioritize a customer-centric approach, ensuring every interaction leaves a lasting impact.”

Join our partner programme

We’re happy to get in contact with you if you want to become part of our partner programme. Reach out to us if you want to know more!

Integration FAQs

What is the difference between a Customer Data Platform (CDP) and a Marketing Cloud?

A Customer Data Platform (CDP) is a data management solution that aims to collect, integrate, and manage customer data from multiple sources to create a comprehensive customer profile. A CDP focuses on collecting and organising data to enable personalised marketing campaigns.

A marketing cloud, on the other hand, is a more comprehensive platform that provides various tools and features for cross-channel marketing management. It typically includes features such as email marketing, campaign management, automation, segmentation and personalisation. A marketing cloud enables the implementation of marketing strategies and the execution of marketing campaigns.

Missing your marketing cloud?

If your Marketing Cloud is not included in our list of official partners, that’s no obstacle. We can basically integrate with any Marketing Cloud. It’s best to use our contact form so we can reach out to you and share more details.

I have my own data management system or CDP and do not work with any marketing cloud.

Connection to a Customer Data Platform (CDP) or your own system is just as possible via API or WebHooks. Our flexible infrastructure allows us to work seamlessly with different systems. Feel free to contact us and we will support you with our solution engineering for the integration into your specific data management system.

How can I integrate Direct Mail into the digital customer journey?

In every marketing cloud, it is possible to create targeted customer journeys on the basis of segmentation. For this purpose, marketing clouds usually offer so-called journey builders (also called scenarios, storyboards or automation programmes). These are not only extremely helpful when it comes to reaching customers in the most personalised way possible. Ideally, they also enable the integration of various marketing channels into individual customer communication. With our software solution, you can supplement the classic digital channels such as email, push notification, app and SMS with print mailings.

This means that you no longer send a mass mailing with the same content to all customers as you did “in the past”, which has to be produced manually and with a lot of effort. Instead, you integrate personalised print mailings into the digital customer journey with just a few clicks. Once you have identified a suitable target group for a print mailing (e.g. first-time, loyal or churning customers), you can upload the matching print files via the seamless integration and use the print mailing in the Journey Builder. Often you can even implement all steps from segmentation to uploading the print design directly in the Marketing Cloud (e.g. with emarsys, Salesforce and DynaCampaign). Once the print mailing has been configured accordingly and the individual customer data has been transferred to us, everything is done. We take care of printing and postal delivery.

Do I need an IT team or IT resources for the connection or integration of optilyz?

If you work with a marketing cloud, the integration of optilyz requires little effort. You usually don’t need any additional tech resources. If you have a CDP or your own system in use, our Solution Engineering will be happy to support you with the connection. For this purpose, we provide our API documentation as well as our Help Centre.

Should I already have experience with creating and printing print media if I want to work with optilyz?

In our dashboard, you have access to extensive materials in the form of design templates for various formats and to our Help Centre. In addition, our Customer Success Team supports you, for example, in the development of use cases, the selection of the right mailing format for the use case or the identification of the appropriate customer group. We can also access an extensive benchmark database from which you would benefit. By using optilyz, you don’t need to know anything about printing, as we manage the entire production process through our international print network.

Will optilyz provide me with data for reporting purposes?

We can also send data back to your Marketing Cloud or CDP via our WebHooks. This allows you to create reports or receive feedback on address quality, for example.

Ready to get started?

You want to know more about the optilyz software and your options with direct mail automation?

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