Whitepapers

Our whitepapers about Direct Mail, CRM and programmatic print are available to download for you.

Additional content (german)

Checklist: Define & create meaningful Direct Mail use cases

Whether it’s a second order push, birthday Direct Mailing or churn prevention – our checklist will help you define suitable direct mail use cases

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Checklist: 5 steps to a successful loyalty programme

This checklist summarizes the most important framework conditions that a loyalty programme needs to be successful.

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Hyperpersonalisation: the future of Direct Mail is personal

Advertising for everyone” becomes “advertising for me”. These are your takeaways of this whitepaper: When personalisation transforms into hyperpersonalisation Laying foundations Intelligent Tools: Recommendation engines Attractive use cases Measure success

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