optilyz pricing

PoV

Free
monthly cost
One-time campaigns
Design changes incl. in one-time campaign test setup
3,000 €
One time cost
Request quote

Basic

500 €
monthly cost
One-time campaigns
Design changes n/a
3,000 €
One time cost
Request quote

Essential

1,200 €
monthly cost
Automations only
with included one-time campaigns in initial test setup
2 per year & journey included
3,000 €
One time cost
Request quote

Professional

On request
monthly cost
Automations & one-time campaigns
Design changes incl. in one-time campaign test setup
On request
Request quote

Direct Mail comparison

Customer journeys /Use cases
Integrate Direct Mail into your marketing automation. From simple triggers to complex customer journeys, reach customers precisely.
Countries
Select countries for your Direct Mail campaigns. We use a growing network of print service providers.
Formats
We offer various Direct Mail formats, like postcards and letters. Other custom formats are possible upon request.
Campaign type
Define your campaign type: From one-time "one-shot" actions to automated campaigns within your customer journey.
Initial test setup
Your starter package for Direct Mail. We'll help you set up and test your first campaign.
Design changes
Adjust your print and personalization PDFs. Add fields, modify image personalization, or integrate QR codes.
Onboarding
Guidance for your optilyz start. Depending on the package, we support CRM integration and first campaigns.
Support
Our team helps with your questions and issues. You get personal contacts and fast support.
Reporting feature
Track your Direct Mail campaigns. Get detailed performance insights to measure and optimize success.
Custom connect tool
Tools for unique requirements. Enables connections to specific systems or data sources for seamless integration.
One time cost
Find all one-off fees here, e.g., for onboarding or special integrations.
Monthly cost
The recurring costs for platform and services depend on the package and features used.

PoV

Customer journeys /Use cases
Integrate Direct Mail into your marketing automation. From simple triggers to complex customer journeys, reach customers precisely.
n/a (one-time campaigns to validate the performance of direct mail)
Countries
Select countries for your Direct Mail campaigns. We use a growing network of print service providers
1
(DE, CH, AT, NL or UK)
Formats
We offer various Direct Mail formats, like postcards and letters. Other custom formats are possible upon request.
Letter & postcard
Campaign type
Define your campaign type: From one-time "one-shot" actions to automated campaigns within your customer journey.
One-time campaigns
Initial test setup
Your starter package for Direct Mail. We'll help you set up and test your first campaign.
Includes standardized test setup to validate the direct mail performance
Design changes
Adjust your print and personalization PDFs. Add fields, modify image personalization, or integrate QR codes.
Incl. in one-time campaign test setup
Onboarding
Guidance for your optilyz start. Depending on the package, we support CRM integration and first campaigns.
Support
Our team helps with your questions and issues. You get personal contacts and fast support.
Sales /Customer Solution Consultant
Reporting feature
Track your Direct Mail campaigns. Get detailed performance insights to measure and optimize success.
Custom connect tool
Tools for unique requirements. Enables connections to specific systems or data sources for seamless integration.
One time cost
Find all one-off fees here, e.g., for onboarding or special integrations.
€3,000
Monthly cost
The recurring costs for platform and services depend on the package and features used.
Request quote

Basic

Customer journeys /Use cases
Integrate Direct Mail into your marketing automation. From simple triggers to complex customer journeys, reach customers precisely.
n/a (one-time campaigns only)
Countries
Select countries for your Direct Mail campaigns. We use a growing network of print service providers.
1
(DE, CH, AT, NL or UK)
Formats
We offer various Direct Mail formats, like postcards and letters. Other custom formats are possible upon request.
Letter & postcard
Campaign type
Define your campaign type: From one-time "one-shot" actions to automated campaigns within your customer journey.
One-time campaigns
Initial test setup
Your starter package for Direct Mail. We'll help you set up and test your first campaign.
n/a
Design changes
Adjust your print and personalization PDFs. Add fields, modify image personalization, or integrate QR codes.
n/a
Onboarding
Guidance for your optilyz start. Depending on the package, we support CRM integration and first campaigns.
Lean onboarding process
Support
Our team helps with your questions and issues. You get personal contacts and fast support.
Customer Success for questionswithout regular check-ins
Reporting feature
Track your Direct Mail campaigns. Get detailed performance insights to measure and optimize success.
Custom connect tool
Tools for unique requirements. Enables connections to specific systems or data sources for seamless integration.
One time cost
Find all one-off fees here, e.g., for onboarding or special integrations.
€3,000
Monthly cost
The recurring costs for platform and services depend on the package and features used.
€500
Request quote

Essential

Customer journeys /Use cases
Integrate Direct Mail into your marketing automation. From simple triggers to complex customer journeys, reach customers precisely.
up to 5
Countries
Select countries for your Direct Mail campaigns. We use a growing network of print service providers.
1
(DE, CH, AT, NL or UK)
Formats
We offer various Direct Mail formats, like postcards and letters. Other custom formats are possible upon request.
Letter & postcard
Campaign type
Define your campaign type: From one-time "one-shot" actions to automated campaigns within your customer journey.
Automations only
Initial test setup
Your starter package for Direct Mail. We'll help you set up and test your first campaign.
Includes non-automated test setup to evaluate ideal automation setup
Design changes
Adjust your print and personalization PDFs. Add fields, modify image personalization, or integrate QR codes.
2 per year & journey included
Onboarding
Guidance for your optilyz start. Depending on the package, we support CRM integration and first campaigns.
Lean onboarding process
Support
Our team helps with your questions and issues. You get personal contacts and fast support.
Customer Success with quarterly performance
check-in
Reporting feature
Track your Direct Mail campaigns. Get detailed performance insights to measure and optimize success.
Custom connect tool
Tools for unique requirements. Enables connections to specific systems or data sources for seamless integration.
One time cost
Find all one-off fees here, e.g., for onboarding or special integrations.
€3,000
Monthly cost
The recurring costs for platform and services depend on the package and features used.
€1,200
Request quote

Professional

Customer journeys /Use cases
Integrate Direct Mail into your marketing automation. From simple triggers to complex customer journeys, reach customers precisely.
Unlimited
Countries
Select countries for your Direct Mail campaigns. We use a growing network of print service providers
Unlimited
(Europe, US, CA AU, NZ)
Formats
We offer various Direct Mail formats, like postcards and letters. Other custom formats are possible upon request.
All printable formats
Campaign type
Define your campaign type: From one-time "one-shot" actions to automated campaigns within your customer journey.
Automations & one-time campaigns
Initial test setup
Your starter package for Direct Mail. We'll help you set up and test your first campaign.
Unlimited tests included
Design changes
Adjust your print and personalization PDFs. Add fields, modify image personalization, or integrate QR codes.
Unlimited design changes included
Onboarding
Guidance for your optilyz start. Depending on the package, we support CRM integration and first campaigns.
Full onboarding process
Support
Our team helps with your questions and issues. You get personal contacts and fast support.
Customer Success with regular check-ins
Reporting feature
Track your Direct Mail campaigns. Get detailed performance insights to measure and optimize success.
Custom connect tool
Tools for unique requirements. Enables connections to specific systems or data sources for seamless integration.
One time cost
Find all one-off fees here, e.g., for onboarding or special integrations.
On request
Monthly cost
The recurring costs for platform and services depend on the package and features used.
On request
Request quote

Integration FAQs

What is a PoV?

PoV stands for Proof of Value. A PoV is designed for companies that haven't yet integrated Direct Mail into their marketing strategy. If you have no prior experience with Direct Mail, a PoV is the ideal way to test its potential effects for your business.
As part of a PoV, we show you how effective Direct Mail campaigns with optilyz can be. We anticipate a conversion rate of 4 to 10% for your mailings.

Can I switch between packages?

What is the estimated time from contract start to go-live or the dispatch of the first Direct Mail campaign?

What's included in Lean Onboarding?

Our Lean Onboarding was developed to help you get started with Direct Mail quickly and efficiently. Here's what's included:
‍
- Activation of the optilyz Integration into your Marketing Automation System to ensure a seamless connection.
- Support for setting up your One-Shot Mailings and dedicated technical support to guide you.
- Implementation of Direct Mailings as One-Shot Campaigns, perfect for targeted, immediate dispatches (this option does not include automation from your Customer Journey).
- Ensuring the performance of your mailing through the application of best practices, including potential A/B tests, etc.
‍
With Lean Onboarding, we focus on providing you with the essential tools and support to launch your first Direct Mail campaigns without delay.

What is meant by Design Changes?

When is which package suitable for me?

What does Direct Mail Automation mean?

When do I need Automations?

What prerequisites do I need for each package?