Case Studies

Turning customers into regular clients is at least as challenging as acquiring potential new customers. What motivates them to place a second order after their first purchase? Figure out here.

Targeted direct mail campaigns significantly boosted app downloads and purchases. The key to success was a combination of automation and precise targeting.

Personalised direct mailings proved highly effective for promoting events and reactivating dormant customers, driving long-term engagement.

Intelligent customer scoring paired with automated direct mailings enhanced the relevance and efficiency of marketing efforts.

Automated 1:1 image personalisation is successfully used to increase repurchase rates.

Highly segmented reactivation campaign for different personas instead of one-fits-all.

By leveraging optilyz direct mail automation, HelloFresh doubled its direct mail conversion rates—a standout example of data-driven marketing success.

As a part of a customer-centric omnichannel strategy with the aim to connect all communication channels, Marc O’Polo introduced the Emarsys Customer Engagement Platform. By activating optilyz within the marketing cloud, the print channel could be integrated into the digital customer journey.

The beaver has achieved worldwide fame through OBI. Germany’s largest DIY chain reaches thousands of customers every day, both on-site in the stores and in the online store. The product range is as diverse as individual buying interests. Whether apartment or house, balcony or garden, city or country, first-time customer or frequent buyer, online shopper or store visitor – the individual lifestyles of each and every customer are also reflected in their shopping behavior.

How GRENKE achieves higher customer loyalty and second purchase rates with personalised Direct Mail...

The decision to restructure the direct mail sector at Palmers was made as part of a broader repositioning strategy. The goal was to place customers even more firmly at the centre of all marketing activities. Since 2023, the company has successfully transitioned from time-intensive, manual print mailings to dynamic direct mail automation.

Turning customers into regular clients is at least as challenging as acquiring potential new customers. What motivates them to place a second order after their first purchase? Figure out here.