Case Study: How OBI makes print advertising more sustainable through customer segmentation & integrates it strategically into CRM

The beaver has achieved worldwide fame through OBI. Germany’s largest DIY chain reaches thousands of customers every day, both on-site in the stores and in the online store. The product range is as diverse as individual buying interests. Whether apartment or house, balcony or garden, city or country, first-time customer or frequent buyer, online shopper or store visitor – the individual lifestyles of each and every customer are also reflected in their shopping behavior.