Your software for automated
and hyper-personalised Direct Mail

Automatically trigger Direct Mail campaigns when a certain amount of recipients is reached or at a fixed recurring time. This will save you up to 90% manual effort and enable more relevant touchpoints.

Send letters, postcards or self-mailers  in just a few clicks. Choose from all common standard formats and easily upload all required files.

Our support and customer success teams are ready to help at every turn! We take your trust seriously: That’s why optilyz is fully GDPR compliant and meets the highest data protection standards.

A/B test formats, incentives and visual imagery to improve Direct Mail success by up to 70%. Keep track of your campaigns in our intuitive dashboard and update campaigns based on performance outcomes.

Make use of extensive personalisation and segmentation options to make Direct Mail content more relevant. Even1:1 image personalisation is easy to set up and will generate amazing results.

Roughly 6% of address data contains flaws. Reduce the unnecessary cost of undeliverable mail via our proprietary and free data cleaning feature.

Send international campaigns in country-specific standard formats. Take advantage of cost savings thanks to our international print and delivery network while reaching customers quickly.

Whatever you plan to send, we’ve got you covered: Choose almost any format, then print campaigns digitally or offset. Then lean back: we will ensure that the highest printing standards are met.

Calculate the expected cost of your planned campaigns before committing to a campaign. This way you can easily plan campaigns based on your available budget.

Import data from third-party systems, like recommendation engines or data storage systems, to enrich your Direct Mail campaigns with valuable information and images.

optilyz is pre-installed in the leading marketing clouds and CDPs and can also be connected to almost all systems via API or webhooks.

optilyz aggregates and enriches your mailing data, then sends it to your CRM or analytics tool in any format via any protocol, providing custom, detailed data for analysis or triggering workflows.