The Physical Performance Channel for Your CRM.
Integrate high-impact tactile touchpoints into your cross-channel marketing. Connect optilyz natively to your Marketing Cloud or CDP to trigger personalized letters and postcards fully automated and data-driven.
Digital is essential.
Physical makes it profitable.
Modern CRM tools are perfect for digital reach, but they typically engage only 10–20% of your audience at any given time. What about the rest? Since Direct Mail is an opt-out channel, it acts as the ultimate complement to amplify your existing campaigns, recover lost carts, and reactivatesilent profiles at the exact right moment.
Native Integration.
No IT Bottlenecks.
optilyz is completely system-agnostic and functions as a seamless extension of the MarTech tools you already use every day. Manage your physical campaigns directly inside your familiar journey builder—activated within 24 hours without draining internal IT resources.
1:1 Hyper-Personalization
Omnichannel Logic
Unified Data Logic
Software Alone Prints.
Our Methodology Drives ROI.
A tool can drop a letter in the mail, but it won’t magically generate a positive return. At optilyz, we combine Europe's leading automation infrastructure with a systematic Value-Lever Framework. Powered by our extensive internal Benchmark Database and proven campaign playbooks, our methodology ensures your physical campaigns deliver predictable, scalable revenue growth from day one.
Proven Enterprise Results.
Global Scale.
Enterprise Compliance.
Expand your reach seamlessly without leaving your CRM. optilyz connects you to a unique international print and delivery network. By printing locally across Europe, the USA, Canada, Australia, and New Zealand, you slash delivery times and automatically unlock domestic postage rates. Built for global brands, our infrastructure marries international execution with bulletproof data security. MarTech tools you already use every day. Manage your physical campaigns directly inside your familiar journey builder—activated within 24 hours without draining internal IT resources.
Unmatched Footprint
Bulletproof Compliance
Certified Security
Sustainable Marketing at Scale.
Automated performance shouldn't come at the cost of the planet. Since 2021, optilyz operates 100% carbon-neutral. In partnership with ClimatePartner, we calculate and fully offset the carbon footprint of every single piece of mail delivered. Include our tracking ID on your mailings for fully transparent green communication.
Ready to Turn Your CRM Database Into a Performance Engine?
Let's discuss how optilyz plugs into your current MarTech stack and maps out automated physical touchpoints along your existing journeys. Book your custom live demo today.