Boost your marketing with Direct Mail Automation
With our software you can easily integrate letters, self-mailers & postcards into your cross-channel marketing.

COMPANIES THAT TRUST US
Direct Mail becomes an agile performance channel
Direct mail is becoming increasingly important in the digital marketing mindset. Gone are the days oflaborious, manual work. Today, direct mail is data-driven, personalised and automated.

- Agile, data-driven performance channel
- Average conversion rates of 4-10%
- Measurable through various tracking methods
- Easy integration in every marketing cloud
- 70-80% less manual effort
- (Hyper-)personalisation & automation

- “Old school”, non-sustainable channel
- High risk due to high costs
- No tracking possibilities
- Lots of manual work from artwork to delivery
- Coordination requires a lot of expertise
- Difficult to personalise and to automate
What can you
achieve with us & Direct Mail

Easy integration
optilyz can seamlessly be integrated in every marketing cloud, CDP or even own data management systems via API or WebHooks. We keep the integration as easy as possible so no further technical resources are needed for it to work.
What our customers say
Send direct mail internationally

With optilyz you can roll out your direct mail campaigns worldwide. In addition, we can currently print and deliver locally in Germany, Austria, the Netherlands, Belgium, Switzerland, the UK, Canada, Australia, New Zealand and the USA.


Sustainability with and
at optilyz
We make direct mail more climate-friendly on various levels. Direct mail automation reduces overall runs by making them more targeted, while standard formats also conserve resources. We also offer sustainable paper qualities such as FSC paper or recycled paper. We are also proud to be a carbon-neutral company. So your direct mail campaigns are too!
Take a look inside
Direct mail automation has never been easier! Our dashboard allows you to configure your direct mail campaigns, automate & integrate them into the customer journey based on triggers.
Choose delivery country, set triggers and map data fields
Define where, when and which data you use for recurring direct mail campaigns. For example, activate one-time shoppers, cross-sell or reactivate inactive customers.
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Pick the perfect format and print method
Configure your campaigns and choose from the best-performing formats and modern print methods. Then lean back – we manage printing and delivery worldwide.

Upload designs for any customer segment
Personalise your direct mail in any possible way: A/B test, target buyer personas via individual designs and even benefit from 1:1 picture personalisation.

Add direct mail touchpoints to your journeys
Close the loop and add direct mail touchpoints to your existing digital customer journeys within a few clicks – to make true cross-channel customer journeys a reality.

Ready to get started?
You want to know more about the optilyz software and your options with direct mail automation?
Fill out our form and we reach out to you soon.
Oder schreib uns eine E-Mail:
info@optilyz.com