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At optilyz we always focus on understanding and meeting our customer’s needs. Yet, in reality, it’s always a balancing act of prioritizing different objectives for product development against each other and sometimes it takes some time before a customer's need becomes a feature.
It’s good thing that we also highly value learning at optilyz and so one of our developers took it as a personal learning opportunity to experiment with AI and at the same time build a valuable tool to make our customers' lives easier.
We have always felt that providing a simple solution to help our customers evaluate the profitability of direct mail campaigns would make campaign planning and budget optimization more effortless. With our ROI Calculator you can now easily compare multiple campaign options and optimize your budget for maximum return on your investment.
Primary Use Cases:
- Campaign Planning
- Budget Optimization
- Break-Even Analysis
- Internal Cost Justification
- Performance Benchmarking
See how the ROI Calculator looks like:
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What is ROI and Why is it So Important?
The Return on Investment (ROI) is the decisive benchmark for success in direct marketing. It shows you whether a Direct Mail campaign not only incurs costs but also generates measurable profits. A precise ROI analysis allows you to prove the profitability of your postal campaigns and effectively optimize your budget. Only by calculating ROI can you compare different campaign options, identify the most profitable target groups, and strategically deploy your marketing budget for maximum success. This is how Direct Mail transforms into a transparent and highly profitable channel within your marketing mix.
If you are interested in more feature updates from our product team - stay tuned and message us via lisa.maier@optilyz.com. We have something just for you.
