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The optilyz Direct Mail Automation Awards 2025 are officially entering their final round! After weeks of preparation, analysis, and exciting internal discussions, we’re thrilled to share:
The jury has made its decision.
And while we’re not revealing the winners just yet, we can promise one thing: it’s going to be worth the wait.
For the First Time: A Jury of Industry Experts
To make this year’s awards even better, we’ve introduced something new: a dedicated jury. These seasoned experts bring decades of experience across CRM, and customer marketing - and they’ve brought their unique perspectives to this year’s judging process.
Meet the jury:
👤 Dr. Markus Wuebben
AI & CRM Consultant | Co-Founder of CrossEngage(now Spotler DACH)
Markus is a leading voice in the future of customer relationships, with a focus on how AI agents are shaping CRM. As co-founder of one of Europe’s top Customer Data and Prediction Platforms and a PhD inPredictive CRM, he advises companies on how to combine data, technology, and strategy to build better customer experiences.
Curious? Check his Website: https://proxity-labs.ai
👤 Tim Becker
Freelance CRM Consultant | Interim Head of CRM
Tim is a Munich-based CRM expert with over 15 years of hands-on experience at top brands like Volkswagen, eBay, Mister Spex, andFressnapf. Whether designing CRM architecture, scaling lifecycle programs, or implementing marketing automation with tools like Salesforce, Braze, or SAP Emarsys—Tim knows how to turn strategy into action and impact.
Curious? Check his Website: www.timbeckerconsulting.com
👤 Anna-Maria Schnitzenbaumer
Chief Customer Officer at optilyz
Anna-Maria brings a sharp eye for omnichannel marketing, personalized communication, and innovation in direct mail. As optilyz CCO, she’s deeply involved in driving results for leading brands acrossEurope and pushing boundaries in performance-driven CRM.
This Year’s Nominees: More Diverse Than Ever
From bookshops to fashion retailers, pharmaceutical players to B2B finance innovators, this year’s nominees show how wide-ranging the impact of direct mail automation can be.Their campaigns are not only creative and data-driven—they're setting new standards across industries.
And the jury took notice.
A Twist You Didn’t See Coming
Here’s a teaser:
One nominee impressed the jury so much that they ended up winning in a completely different category than the one they were originally nominated for.
That’s the power of smart strategy and unexpected impact—and it’s exactly what makes these awards so exciting.
What’s Next?
The winners will be announced starting in May—just in time for the OMR Festival in Hamburg, where thousands of marketers will gather to explore the future of digital marketing.
We’ll reveal the winners one by one, celebrating their stories, their strategies, and what other marketers can learn from them.
Stay tuned. The optilyz Award Season 2025 is just getting started.
If you want to read about last years Award winners - read more here.
