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The optilyz Direct Mail Automation Awards 2024 Recap
As we kick off the exciting 2025 season of the optilyz Direct Mail Automation Awards, let’s take a moment to look back on last year’s incredible winners and reflect on why these awards matter. Last year was a milestone in recognizing and celebrating excellence in direct mail automation, and this year promises even more surprises.
The Winners of 2024
Here’s a quick recap of last year’s winners and why they stood out:
- Cross-Channel Champion: Fressnapf's innovative approach to blending email, app push notifications, and direct mail skyrocketed their conversion rates during their Christmas campaign.
- International Growth: HelloFresh’s global expansion strategy, embracing change and doubling conversion rates through personalized direct mail, made them a standout.
- Creative Concept: Golf House’s inventive campaign offering wine bottles to in-store customers helped bridge the gap between online and offline sales.
- Rising Star: Palmers’ swift implementation of direct mail automation and creative onboarding strategies earned them this recognition.
- ROI Leader: congstar’s meticulously tracked and continuously refined Black Friday campaigns led to impressive conversion rates and solid ROI.
Why Are We Doing This?
The goal of the optilyz Direct Mail Automation Awards is to celebrate innovation and excellence in direct mail strategies. By highlighting companies that push the boundaries of marketing and customer engagement, we hope to inspire others to adopt best practices and elevate the entire CRM ecosystem.
These awards also provide our winners with well-deserved visibility, strengthening their brand and opening doors for further success. Plus, it’s a chance for us to learn from the best—each winner offers valuable insights into how direct mail can be leveraged to create lasting connections with customers.
Introducing the Jury
For the first time, the optilyz Direct Mail Automation Awards will be judged by a distinguished panel of experts. This year’s jury will play a crucial role in selecting the winners, ensuring the process is even more credible and respected in the industry. Stay tuned as we unveil the names of the jury members soon!
The Award Season is On
The nominations are in, but the names of the companies nominated for the 2025 awards are still under wraps. From bookshops to fashion retailers, pharmacists to B2B finance partners, this year’s nominees are diverse—and we can't wait to see who will emerge victorious.
What’s Next?
The jury will soon begin evaluating the nominations, and we’ll be keeping the process confidential for now. But stay tuned—our first winner is expected to be announced in May, and we might even have a special reveal during OMR in Hamburg!
The countdown has begun. Who will take home the prestigious title this year? Keep an eye on our channels to stay updated!
