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We did it again!
optilyz has once again been awarded the OMR Leader Badge in the Direct Mail Automation category – and we couldn’t be prouder. After receiving this recognition for the first time last year, we've successfully reaffirmed our position as one of the leading providers in this space.
What makes this so special? This award is based entirely on the feedback of our customers – and to us, that’s the greatest compliment we could ask for.
What the Leader Badge means to us
With a current 4.6-star rating on OMR Reviews, it’s clear: Direct Mail Automation delivers real impact when technology and personal support go hand in hand.
Our platform allows companies to set up and run campaigns that are automated, efficient, and highly targeted – while our team ensures that no question goes unanswered.
A huge thank you goes out to our fantastic Customer Success Team, whose dedication, expertise, and close collaboration with our customers truly make the difference.
Why direct mail is more relevant than ever
In a world overflowing with digital channels and ever-shorter attention spans, direct mail is making a comeback. Printed, personalized mailings manage to break through the digital noise and create real moments of attention – right in the homes of customers. Read more about the so-called refrigerator effect here!
Direct mail is personal, tangible, and trustworthy – and that’s exactly why campaigns that include print often outperform digital-only approaches. When combined with marketing automation, this traditional channel becomes a high-performing, data-driven lever in the marketing mix.
That’s why we’re especially excited to see more and more companies discovering the power of direct mail – and using optilyz to implement it in a simple, automated, and effective way.
What our customers are saying
“Great software to quickly and easily integrate direct mail into an existing channel mix.”– Team Lead CRM Marketing, ATP Autoteile GmbH
“Collaborative and solution-oriented communication.”– Marketing Manager CRM, Jungheinrich Profishop
“A partnership at eye level where you can be sure to receive help and support when needed.”– CRM Management Specialist, GRENKE AG
What’s next?
This award isn’t a reason to slow down – it’s motivation to keep going.
We firmly believe that direct mail deserves a permanent spot in every modern marketing strategy – automated, data-driven, and measurable. And we’re working every day to make it even easier and more successful for our customers.
Curious which use cases could work for you?
Check out our summary of the most valuable direct mail use cases – or book a quick intro call with us!
