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optilyz Direct Mail Automation Awards 2026: Rising Star – Congratulations, Mellow NOIR!
From zero to one hundred in record time: How Mellow NOIR (Truly Natural Cosmetics) established Direct Mail Automation as a real growth driver.
Our annual awards celebrate outstanding direct mail campaigns that have thrilled us through exceptional concepts, execution, or performance. After the creative minds and cross-channel champions, we now turn our attention to a discipline driven by momentum, agility, and proactivity: the "Rising Star." And in this category, one company shines particularly brightly this year: Mellow NOIR.
Who is Mellow NOIR?
Mellow NOIR stands for "Truly Natural Cosmetics"- a brand dedicated to effective, high-quality, and sustainable natural skincare. The company combines innovative skincare with a deep respect for nature, focusing on transparency and quality. This philosophy is reflected not only in their products but also in the way the team builds their data-driven and forward-thinking marketing.
What defines the 'Rising Star' category?
The "Rising Star" Award honors companies that adopt a proactive approach and demonstrate exceptional practicality. It's about how quickly and effectively a team implements new tools and processes – in other words: from zero to fully automated in the shortest possible time. We're looking for teams that aren't afraid to break new ground and who, with impressive speed, unlock the full potential of direct mail automation.
Why Mellow NOIR Won
Mellow NOIR deeply impressed us with the agility and strategic focus they applied to their print initiatives. Their development since starting the partnership highlights what can be achieved with the right focus:
- Exceptional drive from day one: Although Mellow NOIR has only been an optilyz customer since August 2025, the team built a deep understanding of direct mail in a very short period.
- Independent execution: Instead of hesitating, the team pushed marketing topics and campaign setups forward completely independently.
- High testing speed: Within just a few months, numerous use cases, different formats, and varying content layouts were developed.
- Focus on continuous learning: Every initiative followed a clear structure: to test, learn, and optimize.
This dynamic approach not only brought rapid initial success but also laid the foundation for sustainable growth and planned expansion into further markets.
The numbers of the nominated mailing speak for themselves:
- Conversion Rate: 1.5%
- ROAS (Return on Advertising Spend): >4
With impressive consistency and rapid iterations, Mellow Noir has proven that direct mail automation is a highly agile channel that delivers measurable returns fast. For us, this case is a true success story showing how a "Rising Star" successfully translates potential into impact.
Want to implement direct mail yourself? Let’s explore how to get the most out of print for your marketing strategy. Book a meeting here.
