Software alone prints.
Our methodology drives Return on Investment (ROI).

optilyz is Europe's leading solution for Direct Mail Automation. We combine native software infrastructure for Letters & Postcards with a data-driven methodology to turn Direct Mail into a predictable, scalable Performance Channel.

Stop the Cost of Inaction.

Leaving your CRM potential untapped means missing out on highly profitable revenue streams every single month. Direct Mail delivers a strong benchmark conversion rate of approximately 4%. We help you build a systematic offline automation track from scratch—integrated directly into your existing marketing tech stack.

Systematically Drive Channel Performance.

Already leveraging Direct Mail? Then it is time to eliminate slow, manual legacy processes. We transform your isolated offline campaigns into automated, highly personalized customer journeys, ensuring you systematically uplift your existing conversion rates.

A tool coordinates execution.
Our system drives growth.

True optimization requires more than just a data connection to a printer. While software automates the technical workflow, our systemic framework and proprietary Benchmark Database deliver the necessary strategic intelligence. You cannot scale a true Performance Channel predictably without combining both components.
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Breaking the Black Box.
Defining Clear Goals.

Historically, Direct Mail has been treated as a static, unmeasurable cost center, an offline black box. We change that narrative entirely. Performance marketing requires verifiable numbers, not gut feeling. Before you spend a single euro on print, we work together to calculate a clear business case upfront and define exact performance goals for our collaboration. By replacing guesswork with predictability and aligning our strategy with your target ROI, we transform traditional printing processes into a highly measurable, data-driven Performance Channel.

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The Blueprint for Continuous Performance.

High-performing channels are not built on ad-hoc support; they require a structured, repeatable system. Our operational framework guarantees long-term growth through an established, continuous lifecycle:

Systematic Onboarding & AI Optimization

A structured implementation phase designed to connect seamlessly to your Marketing Automation System. During this phase, our AI Design Evaluation Agent actively scores your mail creatives based on proven online marketing performance criteria guaranteeing your designs are optimized for conversion before they ever hit the printer.

The Recurring Lifecycle

The continuous annual process following your onboarding. This includes structured check-ins, systematic campaign reviews, and strategic workshops to launch new use cases and optimize your existing journeys.

The Benchmark Foundation

The empirical engine behind our system. Every operational phase, optimization cycle, and strategic blueprint we execute is fully backed by our proprietary, cross-industry Benchmark Database to eliminate guesswork.

Orchestrating 100% of Your Direct Mail Volume.

We do not look at automation in isolation. A complete solution manages 100% of your Direct Mail volume. Whether you run standard formats optimized for automated customer journeys, large-scale seasonal One-Shots, or all types of highly customized special formats - our system handles the entire scope. By leveraging the rich customer data already residing within your Marketing Automation System, we ensure even massive seasonal campaigns and unique custom formats become highly targeted, highly profitable touchpoints.
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Native Infrastructure.
Zero IT Bottlenecks.

A robust performance strategy requires flawless technical execution. Our infrastructure is purpose-built to handle complex corporate and international requirements smoothly:

Native Marketing Automation Integrations:

Connect directly to platforms like Salesforce, Emarsys, Braze, or Bloomreach. Trigger Letters & Postcards exactly like any digital channel within your existing marketing automation builders, live within 24 hours.

Custom Connect:

Seamlessly enrich your Direct Mail Automation with external data from PIM, ERP, or custom database systems without blocking your internal IT resources.

Global Scale from One Software:

Execute international campaigns without friction. Our software automatically routes your orders to local printing partners across Europe, the USA, Canada, Australia, and New Zealand to ensure local delivery standards.

Security & Compliance:

100% CO2-neutral execution (certified via ClimatePartner), fully GDPR compliant, and ISO 27001 certified.

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