Software alone prints. Our methodology drives Return on Investment (ROI).
optilyz is Europe's leading solution for Direct Mail Automation. We combine native software infrastructure for Letters & Postcards with a data-driven methodology to turn Direct Mail into a predictable, scalable Performance Channel.
Stop the Cost of Inaction.
Systematically Drive Channel Performance.
A tool coordinates execution. Our system drives growth.
Breaking the Black Box. Defining Clear Goals.
Historically, Direct Mail has been treated as a static, unmeasurable cost center, an offline black box. We change that narrative entirely. Performance marketing requires verifiable numbers, not gut feeling. Before you spend a single euro on print, we work together to calculate a clear business case upfront and define exact performance goals for our collaboration. By replacing guesswork with predictability and aligning our strategy with your target ROI, we transform traditional printing processes into a highly measurable, data-driven Performance Channel.
The Blueprint for Continuous Performance.
High-performing channels are not built on ad-hoc support; they require a structured, repeatable system. Our operational framework guarantees long-term growth through an established, continuous lifecycle:
Systematic Onboarding & AI Optimization
The Recurring Lifecycle
The Benchmark Foundation
Orchestrating 100% of Your Direct Mail Volume.
Native Infrastructure. Zero IT Bottlenecks.
A robust performance strategy requires flawless technical execution. Our infrastructure is purpose-built to handle complex corporate and international requirements smoothly:
Native Marketing Automation Integrations:
Connect directly to platforms like Salesforce, Emarsys, Braze, or Bloomreach. Trigger Letters & Postcards exactly like any digital channel within your existing marketing automation builders, live within 24 hours.
Custom Connect:
Seamlessly enrich your Direct Mail Automation with external data from PIM, ERP, or custom database systems without blocking your internal IT resources.
Global Scale from One Software:
Execute international campaigns without friction. Our software automatically routes your orders to local printing partners across Europe, the USA, Canada, Australia, and New Zealand to ensure local delivery standards.
Security & Compliance:
100% CO2-neutral execution (certified via ClimatePartner), fully GDPR compliant, and ISO 27001 certified.



