The Standard for Direct Mail Automation in Your System Landscape.
Seamlessly integrate Europe's leading software for personalized Direct Mail into your Marketing Cloud or CDP. Fully automated, data-driven, and measurable like a digital performance channel.
Close the Gap in Your Omnichannel Strategy.
Digital channels are the foundation of modern CRM, typically engaging around 10–20% of your audience at any given time. By integrating optilyz, you unlock the ability to reach virtually 100% of your database. Since Direct Mail is an opt-out channel, it acts as the perfect positive complement to amplify your existing campaigns, recover lost carts, and reactivate silent profiles at the exact right moment.
THE IMPACT
~4%
AVERAGE CONVERSION RATE
With an average conversion rate of ~4%, Direct Mail effortlessly taps into your unutilized CRM potential and delivers a consistently positive ROI.
Ready to Go in 24 Hours. Native Integrations for Your Cloud.
No IT bottlenecks, no complex development projects. optilyz plugs directly into your existing MarTech infrastructure.
Native Workflow
Use optilyz triggers as native nodes directly within your familiar journey builder (e.g., in Salesforce or the Braze Canvas)—without switching platforms.
Real-Time Segments
Use existing CRM data and audiences 1:1 for your physical mailings.
Minimal Effort
Activate interfaces within 24 hours without requiring internal IT resources.
360° Customer View Instead of Isolated Data Silos.
Successful Direct Mail requires more than just an address. optilyz breaks down data silos by merging data from all your systems via a unique identifier. This allows you to leverage the full potential of your CRM data for hyper-personalized campaigns.
Full Flexibility for Complex Data Structures.
Custom Connect
Seamlessly Connect External Data Sources.
Does your Marketing Cloud lack access to the latest product images or ERP inventory? Our Custom Connect feature closes this gap without IT effort. Automatically enrich your Direct Mail campaigns with data from PIM, ERP, or DAM systems.
Webhooks & REST API
Automated Real-Time Data Return.
Direct Mail Automation is not a one-way street. Via Webhooks and our REST API, delivery statuses and tracking events flow directly back into your CRM or reporting tools (like PowerBI or Tableau). For maximum transparency and seamless performance tracking.
Ready to Integrate Direct Mail into Your Customer Journey?
Let's take a look at your existing MarTech infrastructure together. In a personalized live demo, we'll show you how easily optilyz connects to your systems and how to set up your first automated campaigns.
SCHEDULE LIVE DEMO
Integration FAQs
What is the difference between a Customer Data Platform (CDP) and a Marketing Cloud?
A Customer Data Platform (CDP) is a data management solution that aims to collect, integrate, and manage customer data from multiple sources to create a comprehensive customer profile. A CDP focuses on collecting and organising data to enable personalised marketing campaigns.
A marketing cloud, on the other hand, is a more comprehensive platform that provides various tools and features for cross-channel marketing management. It typically includes features such as email marketing, campaign management, automation, segmentation and personalisation. A marketing cloud enables the implementation of marketing strategies and the execution of marketing campaigns.
A marketing cloud, on the other hand, is a more comprehensive platform that provides various tools and features for cross-channel marketing management. It typically includes features such as email marketing, campaign management, automation, segmentation and personalisation. A marketing cloud enables the implementation of marketing strategies and the execution of marketing campaigns.
Missing your marketing cloud?
If your Marketing Cloud is not included in our list of official partners, that’s no obstacle. We can basically integrate with any Marketing Cloud. It’s best to use our contact form so we can reach out to you and share more details.
A marketing cloud, on the other hand, is a more comprehensive platform that provides various tools and features for cross-channel marketing management. It typically includes features such as email marketing, campaign management, automation, segmentation and personalisation. A marketing cloud enables the implementation of marketing strategies and the execution of marketing campaigns.
A marketing cloud, on the other hand, is a more comprehensive platform that provides various tools and features for cross-channel marketing management. It typically includes features such as email marketing, campaign management, automation, segmentation and personalisation. A marketing cloud enables the implementation of marketing strategies and the execution of marketing campaigns.
I have my own data management system or CDP and do not work with any marketing cloud.
Connection to a Customer Data Platform (CDP) or your own system is just as possible via API or WebHooks. Our flexible infrastructure allows us to work seamlessly with different systems. Feel free to contact us and we will support you with our solution engineering for the integration into your specific data management system.
A marketing cloud, on the other hand, is a more comprehensive platform that provides various tools and features for cross-channel marketing management. It typically includes features such as email marketing, campaign management, automation, segmentation and personalisation. A marketing cloud enables the implementation of marketing strategies and the execution of marketing campaigns.
A marketing cloud, on the other hand, is a more comprehensive platform that provides various tools and features for cross-channel marketing management. It typically includes features such as email marketing, campaign management, automation, segmentation and personalisation. A marketing cloud enables the implementation of marketing strategies and the execution of marketing campaigns.
How can I integrate Direct Mail into the digital customer journey?
In every marketing cloud, it is possible to create targeted customer journeys on the basis of segmentation. For this purpose, marketing clouds usually offer so-called journey builders (also called scenarios, storyboards or automation programmes). These are not only extremely helpful when it comes to reaching customers in the most personalised way possible. Ideally, they also enable the integration of various marketing channels into individual customer communication. With our software solution, you can supplement the classic digital channels such as email, push notification, app and SMS with print mailings.
This means that you no longer send a mass mailing with the same content to all customers as you did “in the past”, which has to be produced manually and with a lot of effort. Instead, you integrate personalised print mailings into the digital customer journey with just a few clicks. Once you have identified a suitable target group for a print mailing (e.g. first-time, loyal or churning customers), you can upload the matching print files via the seamless integration and use the print mailing in the Journey Builder. Often you can even implement all steps from segmentation to uploading the print design directly in the Marketing Cloud (e.g. with emarsys, Salesforce and DynaCampaign). Once the print mailing has been configured accordingly and the individual customer data has been transferred to us, everything is done. We take care of printing and postal delivery.
A marketing cloud, on the other hand, is a more comprehensive platform that provides various tools and features for cross-channel marketing management. It typically includes features such as email marketing, campaign management, automation, segmentation and personalisation. A marketing cloud enables the implementation of marketing strategies and the execution of marketing campaigns.
This means that you no longer send a mass mailing with the same content to all customers as you did “in the past”, which has to be produced manually and with a lot of effort. Instead, you integrate personalised print mailings into the digital customer journey with just a few clicks. Once you have identified a suitable target group for a print mailing (e.g. first-time, loyal or churning customers), you can upload the matching print files via the seamless integration and use the print mailing in the Journey Builder. Often you can even implement all steps from segmentation to uploading the print design directly in the Marketing Cloud (e.g. with emarsys, Salesforce and DynaCampaign). Once the print mailing has been configured accordingly and the individual customer data has been transferred to us, everything is done. We take care of printing and postal delivery.
A marketing cloud, on the other hand, is a more comprehensive platform that provides various tools and features for cross-channel marketing management. It typically includes features such as email marketing, campaign management, automation, segmentation and personalisation. A marketing cloud enables the implementation of marketing strategies and the execution of marketing campaigns.
Do I need an IT team or IT resources for the connection or integration of optilyz?
If you work with a marketing cloud, the integration of optilyz requires little effort. You usually don’t need any additional tech resources. If you have a CDP or your own system in use, our Solution Engineering will be happy to support you with the connection. For this purpose, we provide our API documentation as well as our Help Centre.
A marketing cloud, on the other hand, is a more comprehensive platform that provides various tools and features for cross-channel marketing management. It typically includes features such as email marketing, campaign management, automation, segmentation and personalisation. A marketing cloud enables the implementation of marketing strategies and the execution of marketing campaigns.
A marketing cloud, on the other hand, is a more comprehensive platform that provides various tools and features for cross-channel marketing management. It typically includes features such as email marketing, campaign management, automation, segmentation and personalisation. A marketing cloud enables the implementation of marketing strategies and the execution of marketing campaigns.
Should I already have experience with creating and printing print media if I want to work with optilyz?
In our dashboard, you have access to extensive materials in the form of design templates for various formats and to our Help Centre. In addition, our Customer Success Team supports you, for example, in the development of use cases, the selection of the right mailing format for the use case or the identification of the appropriate customer group. We can also access an extensive benchmark database from which you would benefit. By using optilyz, you don’t need to know anything about printing, as we manage the entire production process through our international print network.
A marketing cloud, on the other hand, is a more comprehensive platform that provides various tools and features for cross-channel marketing management. It typically includes features such as email marketing, campaign management, automation, segmentation and personalisation. A marketing cloud enables the implementation of marketing strategies and the execution of marketing campaigns.
A marketing cloud, on the other hand, is a more comprehensive platform that provides various tools and features for cross-channel marketing management. It typically includes features such as email marketing, campaign management, automation, segmentation and personalisation. A marketing cloud enables the implementation of marketing strategies and the execution of marketing campaigns.
Which options do I have if I have not integrated a Marketing Cloud yet?
A marketing cloud allows you to translate your customer data into personalised and cross-channel marketing. This not only strengthens relationships with your existing customers in the long run, but also makes your marketing more effective overall. Since personalisation is hardly possible without centralised data, marketing clouds are a good choice. If you are not yet using a Marketing Cloud but are interested, you can either contact one of our partners listed above directly or email our Partnership Management at psm@optilyz.com.
A marketing cloud, on the other hand, is a more comprehensive platform that provides various tools and features for cross-channel marketing management. It typically includes features such as email marketing, campaign management, automation, segmentation and personalisation. A marketing cloud enables the implementation of marketing strategies and the execution of marketing campaigns.
A marketing cloud, on the other hand, is a more comprehensive platform that provides various tools and features for cross-channel marketing management. It typically includes features such as email marketing, campaign management, automation, segmentation and personalisation. A marketing cloud enables the implementation of marketing strategies and the execution of marketing campaigns.
Is there an extra charge for integration with a marketing cloud?
No, the integration of optilyz costs nothing extra. The service costs for your Marketing Cloud remain the same. For the optilyz monthly software fees that apply as soon as you implement print mailing campaigns, we will be happy to create a suitable offer tailored to your needs.
A marketing cloud, on the other hand, is a more comprehensive platform that provides various tools and features for cross-channel marketing management. It typically includes features such as email marketing, campaign management, automation, segmentation and personalisation. A marketing cloud enables the implementation of marketing strategies and the execution of marketing campaigns.
A marketing cloud, on the other hand, is a more comprehensive platform that provides various tools and features for cross-channel marketing management. It typically includes features such as email marketing, campaign management, automation, segmentation and personalisation. A marketing cloud enables the implementation of marketing strategies and the execution of marketing campaigns.
Is international delivery possible with optilyz?
Yes, we can currently send mainly mailings to over 26 countries. In some countries we are directly connected to printers. This makes it possible for us to print and deliver locally. These include countries such as Great Britain, Switzerland, Austria and New Zealand.
A marketing cloud, on the other hand, is a more comprehensive platform that provides various tools and features for cross-channel marketing management. It typically includes features such as email marketing, campaign management, automation, segmentation and personalisation. A marketing cloud enables the implementation of marketing strategies and the execution of marketing campaigns.
A marketing cloud, on the other hand, is a more comprehensive platform that provides various tools and features for cross-channel marketing management. It typically includes features such as email marketing, campaign management, automation, segmentation and personalisation. A marketing cloud enables the implementation of marketing strategies and the execution of marketing campaigns.
Will optilyz provide me with data for reporting purposes?
We can also send data back to your Marketing Cloud or CDP via our WebHooks. This allows you to create reports or receive feedback on address quality, for example.
A marketing cloud, on the other hand, is a more comprehensive platform that provides various tools and features for cross-channel marketing management. It typically includes features such as email marketing, campaign management, automation, segmentation and personalisation. A marketing cloud enables the implementation of marketing strategies and the execution of marketing campaigns.
A marketing cloud, on the other hand, is a more comprehensive platform that provides various tools and features for cross-channel marketing management. It typically includes features such as email marketing, campaign management, automation, segmentation and personalisation. A marketing cloud enables the implementation of marketing strategies and the execution of marketing campaigns.