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Cross Channel Champion 2025 – Congratulations, grenke!
Where print and digital work hand in hand.
With our Direct Mail Automation Award series, we spotlight innovative campaigns that show what’s possible in modern marketing. After kicking things off creatively with Hugendubel, we're now thrilled to present the second award – to a company that truly understands and lives cross-channel marketing at a B2B level: grenke.
Who is grenke?
grenke has been a well-known name in B2B financing for decades – especially for fast, flexible leasing solutions for business customers.
Active in over 30 countries, grenke helps small and medium-sized enterprises invest in their growth.
But their solution-oriented mindset goes beyond finance – it also extends to communication. With a strong focus on digitalisation and automation, the marketing team manages to reach even complex B2B audiences in a personal and scalable way – just like with the campaign we’re awarding today.
What does the Cross Channel Champion Award recognize?
This category is all about one of the key challenges in modern customer communication: intelligently connecting offline and online channels.
The Cross Channel Champion Award honours campaigns that combine digital marketing automation with the physical impact of direct mail – thoughtfully, synchronised, and effectively.
The Award-Winning Campaign: Turning 1 into 3
Last year, grenke proved how direct mail can be scalably integrated into international campaign structures.
Initially launched in Germany, the campaign was rolled out with optilyz into two additional markets: Austria and France.
The challenge: different countries, target groups, and market dynamics.
The solution: an automated, multi-stage campaign structure that seamlessly connected email and direct mail.
What stood out was the cross-media orchestration: by alternating between email and physical mail, reach and effectiveness were significantly increased – a crucial factor in B2B, where digital channels can often hit their limits.
grenke shows that smart cross-channel strategies lead to higher relevance and better performance.
Why grenke Won
- International vision, locally executed:
Expanding the campaign to three countries proves how scalable automated print communication can be. - Strong cross-channel orchestration:
Email and direct mail weren’t just used in parallel – they were strategically aligned. - Multi-stage logic with system:
The campaign used automation to trigger the right touchpoint at the right time – both efficient and effective.
Our verdict:
Congratulations to grenke – a true champion in cross-channel customer communication!
Want to implement direct mail yourself? Let’s explore how to get the most out of print for your marketing strategy. Book a meeting here.
